Customer Favorite

A black jar labeled "Ice Ice Daisy, Ice Blue Therapeutic Cream" rests on a white marble surface, casting a soft shadow that highlights the inviting look of this therapeutic cream.

Ice Ice Daisy

Provides targeted comfort to areas of the body needing relief. Cools and soothes in a mild ‘ice’ scent.

Customer Favorite

A blue bottle of Vitamin E Body Oil stands upright on a light marble background. "BEST SELLER" appears in black text in the top left corner.

Vitamin E Body Oil

Massage on the skin after bathing for a radiant look and feel. For best results, use daily.

Customer Favorite

The Elite Skin Care Trio—two "Liquid Gold" dropper bottles and one "Whipped C Daily Defense" jar—are beautifully arranged on white marble with black stones, highlighting this luxurious set.

Elite Skin Care Trio

Liquid Quartz Face Serum, Liquid Gold Face Serum and Whipped C Daily Defense.

Customer Favorite

The Mineral Makeup Starter Trio, featuring two round containers in light and rosy shades plus a mascara tube, is arranged on white marble. Its translucent lids display the colors, making this an ideal starter kit for mineral makeup.

Mineral Makeup Starter Trio

Discover the difference of pure, skin-loving mineral makeup with our customizable Mineral Makeup Trio. 

DaisyFest

Join us for our 7th annual Daisy Fest Outdoor Festival!

Enjoy your choice of food from the area food vendors, grab a drink or a glass of wine, listen to amazing entertainment, shop from area vendors, and enjoy learning and experiencing all things holistic!

Our Story

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At Daisy Blue Naturals, we believe skincare should be as authentic as you are. Founded over 20 years ago by chemist Jena Thompson, our mission is to craft 100% natural, science-backed skincare and wellness products that nourish your skin and soul-without compromise.

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"As a chemist and lifelong wellness advocate, I was deeply frustrated by the greenwashing I saw across the beauty and wellness industry-products labeled "natural" or "organic" that were anything but. I knew consumers deserved better, so I set out to create a company built on truth, transparency, and truly clean ingredients.

At Daisy Blue Naturals, every product is thoughtfully crafted with integrity and backed by science. We don't just claim natural-we live it. From plant-based skincare to holistic wellness solutions, our mission is simple: to make a difference in every life we touch.

Because when you know better, you do better. And we're here to lead the way."

- Jena Thompson, Founder & CEO

Who We Are

Daisy Blue Naturals was founded in 2001 with a simple yet powerful vision: to make a difference in every life we touch.

For over 20 years, we've stayed true to that mission by creating safe, natural, and effective products that support your health, your skin, and your overall well-being. Founded by chemist and wellness advocate Jena Thompson, Daisy Blue Naturals combines the science of skin care with the wisdom of nature.

From our small-batch formulas to our commitment to clean ingredients, every product is made with purpose and passion. Whether it's through our award-winning serums, body creams, mineral cosmetics, or wellness support, we strive to uplift, heal, and inspire.

More than just a brand, Daisy Blue is a community built on trust, empowerment, and heart. And after 20+ years, we're just getting started.

Mission Statement & Core Purpose

Meeting people where they are in their holistic health journey, sharing our faith and love of community, and making others feel beautiful.

Our core purpose is to make a difference in every life we touch.

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What We Believe

We believe in doing things a little differently. Our products are made fresh by hand in small batches. We've created our own way of preserving Daisy Blue products naturally and effectively. We believe in making a difference in every life we touch - customers, employees, and community members. And, when we print "Natural" on the label, we mean it. We use certified organic ingredients, cosmetic-grade essential oils, and pure plant extracts - all safe enough to eat.

Our core values are:

natural-ingredients

Resiliency

Choosing to rise, rebuild, and refine through every challenge while staying committed to growth and purpose.

community

Community

Built on meaningful relationships, local connection, and walking alongside women in their wellness journeys.

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Beautiful

Products, spaces, and experiences. We help others look and feel beautiful from the inside out.

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Faith

Guides every decision at Daisy Blue, grounding the brand in integrity, gratitude, and a belief that our work is meant to serve God first, our families, and our customers.

Our Promise To You

We wouldn't put anything in our products that we wouldn't use in our own homes.

That is why we use NO:

  • Parabens, phenoxyethanols, or other artificial preservatives

  • Artificial fragrances

  • Phthalates

  • Sulfates, sulfites, or phosphates

  • Mineral oil, silicones, or paraffin

  • Gluten

  • F, D & C colors

And, ALL of our products and ingredients are cruelty-free.

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Explore By Category

A blue bottle of Daisy Blue Naturals Marigold Therapeutic body lotion lies on a teal surface with lotion dots beside it. Text reads: "Why Natural Skincare is Better for You... and What to Avoid." Daisy Blue Naturals logo is shown.

Health & Wellness

Discover natural, handcrafted remedies designed to ease pain, calm inflammation, and support overall wellness.

Daisy Blue - April 2025

Bath & Body

​Indulge in our handcrafted bath and body essentials, made with natural ingredients to nourish your skin and elevate your daily self-care ritual.​

Daisy Blue - April 2025

Skin Care

Reveal your skin's natural radiance with our handcrafted skincare essentials, thoughtfully formulated with pure ingredients.

Makeup

Makeup

Enhance your natural beauty with our lightweight, mineral-based makeup- crafted from pure ingredients for a radiant, skin-friendly glow.​

Visit Our Daisy Blue Boutiques

Experience the luxury of truly natural skincare in person. Our boutiques offer a curated selection of our best-selling skincare and wellness products, along with personalized recommendations from our knowledgeable team. Stop by to explore, sample, and find the perfect products for your skin.

Visit Our Daisy Blue Boutiques

Experience the luxury of truly natural skincare in person. Our boutiques offer a curated selection of our best-selling skincare and wellness products, along with personalized recommendations from our knowledgeable team. Stop by to explore, sample, and find the perfect products for your skin.

Kind Words

"I have been using Daisy Blue products for many years now. I LOVE that they're made with the best ingredients possible. They disclose all their ingredients...no hidden fragrances. The founder is a chemist who didn't want dangerous products on her baby's skin. Some of my favorites are the mascara (smells amazing and has made my lashes healthier), the cleansing cream, and all the lotions. Amazing natural smells, nothing too "foofy" or fake."

- Jessica M.

"Love Daisy Blue! The products are amazing and as a bonus 100% natural! You can actually read and understand the ingredients! The chemist/owner has high integrity for her products and the ingredients in them. I would highly recommend checking them out! And if you are in MN check out their store in Albert Lea. I know I cannot wait for my next road trip there!"

- Sandy B.

"Amazing products! LOVE Liquid Gold! I also use the full line of makeup products. They leave my skin looking very smooth and natural. I have extremely sensitive skin and all of the Daisy Blue items I have used feel great! The classes offered have also been very insightful as well."

- Catherine B.

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